You have probably heard the expression M.S.R.P. ("Manufacturer’s Suggested Retail Price"). This is a price suggested by the manufacturer for it’s clients to sell at the retail level. Having browsed the internet to see what other outlets such as ours are up to, we found that most were at or near the M.S.R.P.
At Moonshiners, we pride ourselves in our every day low prices. We have our "Best Price Guarantee" posted here.
Below you’ll find a sampling of the value the manufacturer attributes to its product for retail sale, and the price listed for that product at Moonshiners:
| Product | M.S.R.P | Moonshiners |
| Cellar Craft Showcase 16L Viognier | 150.95 | 119.95 |
| Cellar Craft Showcase 18L Cabernet | 164.95 | 119.95 |
| KenRidge Showcase 16L Chardonnay | 113.95 | 91.95 |
| KenRidge Showcase 16L Shiraz | 118.95 | 93.95 |
| Legacy 16L Gewurtztraminer | 102.95 | 82.95 |
| Legacy 16L Cabernet Sauvignon | 108.95 | 87.95 |
| KenRidge Classic 10L Chardonnay | 69.95 | 61.95 |
| KenRidge Classic 10L Trilogy | 77.95 | 63.95 |
| California Connoisseur 7.5L Pinot Chardonnay | 58.95 | 49.95 |
| California Connoisseur 7.5L Merlot | 63.95 | 49.95 |
| Niagara Mist 7.5L, any type | 61.95 | 49.95 |
| Brew Canada Beer kits | 19.95 | 16.95 |
So, what’s the scoop here?
Fairly simple actually. Stores which are near or at the M.S.R.P. will invest a few dollars on in-store signs saying $8-$10-$12 off. All too often customers think they have a "deal", "sale" or "special" and buy and brag to the spouse!
If we followed that scenario we could print a $30 off sign for Cellar Craft Showcase 18L Cabernet and rip off the customer by $15.00! How’s that for a "deal"?