How is that? The answer is simple. When the grape crop gets sent for pressing, the grape juice extracted is called "first run".
The wine kits that we carry are all first run.
But the pressing leaves behind some pulp, grape skins, seeds, etc.
Here is where the "second run" comes in: that pulp still offers some flavour, sugars and tannin. So they collect it and mix with water (1/2 volume of first run) plus sugar, acid blend, yeast nutrient and tannin. This mixture is then re-pressed!
There is little cost involved as the ingredients used are comparatively cheap – especially the red food colouring. This "second run" wine is also often called a "false" wine. The wine has the same alcohol content and the same colour, but the aroma, taste and body are just not there.
Buyer Beware!